Strategic Mobile website design and why it is important

Absolutely, visiting a website on mobile device where you are forced to zoom in and out and left and right to read the content is highly frustrating, and I feel confident in saying that you likely promptly left that very same website through sheer frustration. Mobile websites with poor designs not only frustrate the user, they also don't satisfy Googles Core Web Vitals and Mobile First Indexing policies. Let's learn more about why implementing an intuitive mobile website design is a non-negotiable and how you can get your website designed right here in Australia!

Poor navigation, hard to read text, lack of functionality and difficulty checking out eCOMMERCE items or finding the information you are looking for are some of the many negative aspects of a website that is not optimised for mobile devices. Not only does a poorly designed mobile website leave a bad taste in the mouth of your potential customer, it also ultimately costs your business thousands in potential revenue and sends a clear message to google that your website isn't meeting expected standards. When you consider that google penalises websites that don't work well on mobile, a website that is optimised for mobile devices is not something that can be ignored.

IN 2019 Google announced that mobile first indexing became the default for all new websites and by 2023 Google confirmed that mobile first indexing was fully implemented and that all websites had been indexed with the mobile version.

With the rise in Google searches originating from mobile devices google opted to switch to mobile first indexing.  Previously google had crawled the desktop version of sites first and then the mobile but as mobile demand surpassed that of desktop the switch was made to mobile first indexing instead. With mobile first indexing Google rewards fast, smooth mobile experiences with a heavy emphasis on usability, websites optimised for mobile first indexing also boost SEO opportunities.

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Simply put a responsive website design is one that automatically changes how it looks to fit the screen size of the mobile device being used, shrinking to fit a mobile phone screen for example. A responsive website design negates the need to zoom in and out and to scroll left and right making navigation effortless through the use of easy to tap buttons, links and text that fits the screen automatically.

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Providing an exceptional customer experience is important as your website is often the first impression a customer has of your business and brand. It is where clients can gather an understanding of who you are, your company history, services and price point. If collating this information is difficult, they will be left wondering if your business is the right fit for their needs. It doesn't matter if your industry is  NDIS,  builder or tradie or doctor or medical, an optimised mobile website is just as important. 

• Contribute to lower website bounce rates, a critical google ranking factor.
• Lead to an increase in social shares.
• Result in higher conversion rates.
• Satisfy googles requirement for mobile first indexing and SEO compliance.
• Increase customer satisfaction and the quality of enquiries received.
• A user-friendly mobile website design meets the needs of people that are on the go enabling them to quickly make an enquiry or purchase or to find the information that they seek.

The ingredients of a successful mobile website design

A strategically crafted mobile website design is more important than ever when you consider that in January 2025 mobile devices excluding tablets account for 62% of web page views worldwide.

A mobile website design should:

• Be clutter free with easy navigation and clear and concise text that's easy to read on small screens
• Contain prominent click to call buttons and links
• Include legible fonts and a minimum font size of 16px
• Have high colour contrast between text and backgrounds for legibility
• Include thumb friendly UI with buttons and links that are large enough to tap easily with no overlap
• Have sticky navigation and or a hamburger menu that provides refined navigation
• Open address links in map apps
• Include enquiry forms that contain large input fields with auto fill enabled
• Mobile and desktop versions of a website should contain the same text, images, videos and links as per google guidelines.
• Minimize popups that cover the screen and make it difficult to navigate
• Easily accessible back and home buttons

Ensuring a seamless mobile website design and navigation is an essential element of satisfying both the google gods and creating a memorable experience for customers.

At Havealook we have in excess of 20 years experience curating quality mobile website designs for Australians and its varied industries. If you are looking for an Australian owned and operated small business to fulfill your mobile website design needs than you have come to the right place. Our local team is here to help you select a website package and price that suits your budget and design intentions.

Let us help you knock your mobile website design dreams out of the ballpark. Please call 1300 367 009 or email sales@havealook.com.au to find out more.