One Page websites the rising trend in website development

Website design and development used to be simple, and the options were few, but with the increasing shift in browsing habits from desktop to mobile devices there's a new player at the table; one page website design! However, transitioning to a single page website design is a decision that requires careful deliberation due to the many pros and cons at play. Let's find out if this style of website design aligns with your business needs.

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With the majority of people using a mobile devices to browse the internet, providing an enhanced mobile experience has become more important then ever; and from this the one page website design was born. That said, single page website designs aren't perfect and have distinct advantages and disadvantages, let's go over them.

• Increased domain authority - a singular page website design allows for focused google ranking opportunities particularly the capability to obtain significant domain authority at a rapid pace as all links back to your website from other sources will be to your singular URL/website page.
• Low maintenance - with only one page to maintain website maintenance times can be reduced and issues can be resolved quickly.
• Simplicity - single page websites allow you to funnel a user in the way you want, guiding them on a journey and providing information in the order that you prefer, ending with a clear call to action.
• Ease of navigation - all the information is available on the one page removing the chances of overwhelm that can be present within multi-page websites.
• Reduced bounce rate - when information is easy to find and digest users typically have a positive experience and google recognises this.
• Higher conversion rate - with clear messaging conversion rates can be elevated.
• Faster load times - with fewer assets to load there is potential for quicker load times.
• Focused messaging - with one topic or product to communicate single page websites deliver a clear message.
• Easier to track conversions - with one page to monitor tracking user behaviour such as button clicks is simplified.

While single page websites have their place, they do not deliver the desired results for all businesses. If your business is a global enterprise or your offer a wide selection of services or products communicating all this information on one page could become difficult, not to mention overwhelming and confusing for a user. Let's go through the clear disadvantages associated with this website design type.

• Lack of scalability - while you could add a new product line or service to a one page website doing so would likely cause the user to become overwhelmed through the sheer volume of information to be absorbed on one page.
• No blog writing opportunities - multi page websites that contain a blog functionality allow you to regularly add fresh new content to your website, which satisfies both google and humans, increasing traffic flow to your website.
• Fewer keywords can be targeted - with only one page to work with targeting multiple keyword phrases and delving deep on topics with long form content writing can become difficult. While a multi-page website lends itself to a multiple keyword phrase strategy as there is more than one page URL that can be utilized.
• Reduced SEO strategies - some traditional google ranking practices cannot be achieved such as internal linking between website pages as there is only one URL to work with.
• Reduced opportunity to become the authority on a topic due to the limited pages available.
• Infinite scroll - with only one page to work with endless scroll can become and issue resulting in user fatigue.
• Higher bounce rate - this style of website can look like an ad and may contribute to a higher bounce rate.
• Lack of fresh content -  one page websites may not have new content added regularly which is one of many google ranking factors.
• Being selective with content shared - when you have one page to work with it is necessary to be selective with content added to ensure that the messaging remains clear.
• Lack of information - single page websites can turn off a user due to the limited information shared.

To put it simply, a single page website is best for businesses that have a hyper focused product, service or subject matter. If you have a singular service or product to promote, and don't foresee adding more in the future and can clearly communicate what you offer within a single page, then a one page website may be the perfect fit for your organisation.

Let's Havealook at our customer www.thehappysailorsbarbershop.com.au and their one page website design. Nathan's website while minimal by choice, tells a story through its unique imagery and provides the key elements a potential customer would be looking for including price, location and contact details.  This website is succinct in its messaging which a one page website design must be creating a positive user experience and a high conversion rate.

Even so, if you intend to expand your business offering by adding additional services or new product lines then a multi page website would be best as it allows for the website to be organised into sections for easy navigation and can accomodate multi keyword phrase targeting. A larger website can also include a blog feature for adding of fresh new content as well as long form article content which is a fundamental aspect of what google seeks when highlighting the requirement for people first helpful content.

No matter what you decide, Havealook have the expertise to meet your needs. We have been delivering websites for over 20 years to all kinds of industries including but not limited to Medical Industry Websites, NDIS service providers and all kinds of tradie websites from the beauty and therapeutic industries to building and construction trades we have the skills to bring your design concept to life.

Clearly one page website designs don't fit the one size fits all approach and careful consideration is necessary to ascertain if a singular page website will serve your business well now and into the future.  You should weigh up; if you are planning to add more services or produts and if you intend to expand into global markets or multiple locations among other things when deciding if a one page website is right for your business.

Havealook have the expertise to bring your vision to life whether you are wanting a single or multi-page website. Our team creates  beautiful, cohesive website designs that capture your unique branding and style driving customers to your door effortlessly. It doesn't matter what part of Australia you are located in we can assist you weather you are in a regional town or a capital city such as Melbourne.  Get in touch with us today and let our expert Aussie-based graphic designers get to work for you!