What is Search Optimisation?
Search Engine optimisation
Search Engine Optimisation (SEO) is one of the most important factors to having a successful website. At Havealook we help small businesses across Australia improve their visibility online through practical and affordable SEO strategies.
What is the difference between Onsite SEO and Offsite SEO?
Onsite SEO is what you do on your website to help with your search engines rankings such the website copy, using the correct headings and page names, internal linking and making sure you website has fast load times. Onsite SEO is often called on-page SEO and are the same thing.
Offsite SEO is the work you do outside of your website to improve its ranking, such as earning backlinks from other reputable websites, social media marketing and online directories.
In this guide we will focus on onsite SEO because it forms the foundation of every well optimised website as without strong onsite SEO then offsite efforts like link building are not as effective.
If you want to dive deeper into offsite SEO, we recommend checking out our blog post: Why Backlinks Are Very Important to Your SEO Strategy.
At Havealook, we’ve helped thousands of Australian businesses get online and in our experience, the difference between a good website and a great one often comes down to one thing: the content.
This page is packed with practical advice, straightforward answers, and actionable tips. Whether you are writing your content yourself or wanting us to write the website copy for you here is what you need to know.
What is Onsite SEO?
Think of onsite SEO as making sure your website reads like an online news paper article, where you have the right headings and content, and has links through the articles to point you to other relevant news articles. However instead of using news articles in our example your website is the information, so make sure you format it like a news article so its easy to read. Onsite SEO is about making each page on your site easy for Google and your customers to understand. It covers things like:
- Headings and page titles
- Keyword use (words people are looking for)
- Image names and alt text
- Internal links on your website to other parts of your website
When it’s done well, your site ranks higher in search results and becomes easier to navigate. Onsite SEO is an essential part of any smart digital marketing strategy.
Why Is website content so important?
When someone lands on your site, they’re asking themselves three questions:
- What does this business do?
- Can I trust your business?
- I am on your website, what do I do next?
Your content needs to answer all three—quickly and clearly. It’s your digital salesperson, your first impression, and your Google translator, all rolled into one.
Good content:
- Helps people understand your services
- Builds trust
- Gets your site found on Google (thanks to strong SEO)
- Encourages people to get in touch or make a purchase
What Every Website Should Include
Here’s a simple checklist:
- A homepage that is straight to the point and says what you do
- A service or product page for everything you offer
- An About Us page with your story or background
- A contact page with multiple ways to reach you
- Have answers to common questions (FAQs)
- A blog or news section you can update occasionally
Easy Tips to Improve Your Website Content
- Use simple words and write like you speak.
- Break it up using short paragraphs, headings, and bullet points help people scan.
- Answer real questions in the language your customers would understand.
- Use strong headings. Make each heading straight to the point.
- Link between your pages so if information grabs their attention you can take them to it.
Websites from $995
Easy Onsite Items you should fix now tohelp your search engine optimisation
Spending as little as an hour and fixing up some of the most basic things on your website can have a huge improvement. You don't need to do everything all at once as with a cms website you can make gradual changes so it doesn't become a daunting task. Make an effort to look at one page per day and before you know it your website will be much better placed and give your website a better chance of ranking on search engines.
- Check if your services are clearly listed
- Make sure every page has a call to action
- Add location keywords if you are targeting local customers
- Use headings to structure your content
- Link between your pages
Website FAQ's
Some good start information is included here and for further info please reach out for in depth assistance.
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Do I need a lot of words on each page?
You don’t need to write a novel, but not having enough conent wont help you. Aim for at least 400–600 words per service page written in plain English. -
Can I write my own content?
Of course many of our clients do. But if you would rather spend your time running your business, we can write it for you. We ask you some basic questions and we write the website copy for you. -
What keywords should I use?
Think like your customer. If you were Googling and trying to find you, what words would you use. This is the easiest starting point, but feel free to ask us as we have tools to help find words that others are using to search. -
What is onsite SEO?
Onsite SEO includes optimising your website’s content, headings, internal links, page speed, and mobile optimised. -
What is offsite SEO?
Offsite SEO involves external factors like backlinks and links from other websites to yours that boost your authority and rankings. -
How long does SEO take to work?
SEO is a long term strategy. Often you can start seeing results with a few months and often up to 6-9 months for highly competitive keywords.
Speak directly with our designers when building your website.
Right here in Australia, on the phone or by email we are here to help.
Want to update your own website? All our websites come with an easy to manage portal.