Table of contents:
- Will the use of AI for writing website copy sink your Google Ranking?
- The Benefits of using AI content creation for your website copy
- Why the use of AI generated website copy is concerning
- Best Practices for using AI Generated content for your website copywriting services
- Why human website copywriter services are needed more than ever
- AI for writing isn’t better than human written website copy
- The bottom line on AI content creation
Will the use of AI for writing website copy sink your Google Ranking?
AI is gaining popularity and proving to be a useful tool for business. Chatgpt, Copilot and other ai software is readily available on our phones and at our disposal 24/7 ready to answer any question you can possibly think up and to help you with your admin tasks. AI can be used to write emails, to do lists, story writing, write recipes, create travel itineraries, design art, write music and for interior design suggestions and more. It’s a useful tool in our arsenal but is the use of AI for writing website copy going to sink your Google ranking? Let’s find out.
The Benefits of using AI content creation for your website copy
There are some obvious benefits to using AI to create copy for your small business including speed, efficiency and cost effectiveness. AI also provides the option for easy scalability due to the high output rates it can produce with no chance of burnout.
Consider the use of AI as your own personal assistant and ask it to outline trending blog topic ideas for your business or industry that would be of interest to your audience or to write compelling headings to enhance your story telling and to provide facts to support the piece you are working on.
There is no denying that there is a place for AI tools and that they make our lives easier, heck I use ChatGPT so much I gave it a name that was easier to pronounce, I affectionately call him Steve and he is my go-to resource for recipes, travel itineraries, quiz questions and more.
Why the use of AI generated website copy is concerning.
With the rise of AI content creation comes many questions and concerns about quality and originality. Not only is there a chance that the AI content you intend to use on your website may not perform well or worse may be identified by google as plagiarised content there is also questions surrounding factual inaccuracy of the content written too! While we agree that AI can be a useful time and money saving tool it is important to note AI generated content likely does not follow googles helpful people first content policies, and that it also cannot accurately convey your brand voice in the same way that a human could.
Best Practices for using AI Generated content for your website copywriting services
If you are still keen to utilize AI created content within your website there are some important things to consider.
- Always edit and fact check copy for accuracy
- Blend human and AI copy so that the result is more authentic
- Define clear prompts and guidelines
- Monitor SEO performance of website copy and adjust as required to ensure optimal results.
- Use tools such as Grammarly to check for duplicate content on the web
Why human website copywriter services are needed more than ever
AI simply cannot provide website copywriter services that are of the same standard that a human can produce and here’s why!
- Emotional intelligence – humans can understand tone and subtext in a way that AI cannot, they also understand the target audiences’ emotions, needs and desires on a deeper level. This is the foundation for creating trust and deeper engagement with your audience.
- Uniqueness – skilled copy writers can produce copy that screams originality and contains stories that AI often struggle to write which ultimately helps your brand to stand out from the pack.
- Brand voice consistency – a human copywriter can help you develop a brand voice customised to your unique needs.
- Strategic Thinking – Copywriters think beyond the words, they know that content optimised for SEO is a crucial element of great website copywriting and they strive to strategically craft Search Engine Optimisation friendly website copy that meets your conversion goals and marketing objectives.
- Cultural Awareness – humans are better at understanding and navigating cultural sensitivities that AI may misinterpret.
- Quality Control – a human copywriter will revise, edit and polish their written work, something that AI can do also but not to the same high standards.
- Collaboration – You can liaise directly with a human and provide feedback that AI potentially couldn’t understand.
AI for writing isn’t better than human written website copy
A common misconception is that AI will replace the need for copy writing services, this couldn’t be further from the truth! While AI can produce content at a rapid pace, the quality, accuracy and uniqueness of the content is questionable. A recent study performed by Hop Skip Media and Search Engine Journal that included split testing AI Ad copy against human written Ad Copy in a controlled testing environment revealed that human written ads achieved 45.41% more impressions and 60% more clicks than AI written Ad copy, resulting in a significantly higher click through rate of 1.33%.
Google has stated that it requires people first and helpful written content and only a human can fact check and ensure that the output is unique and factually accurate. Consistently sharing engaging thought-provoking content on your website that provides a new perspective ultimately drives people back to your site, boosts visibility and gets your business and brand out there and this is where professional website copywriter services excel and where AI stumbles.
Regardless of whether you are located in Sydney, Melbourne or any other state or territory of Australia human written content can give your website that local feel.
AI has not surpassed human writing capabilities yet and is not here to replace content writers it’s here to empower them!
The bottom line on AI content creation
We agree that there is a time and place for AI Content creation, but we urge you to proceed with caution and to use AI content responsibly and for the research, planning and development phase ensuring human intervention throughout.
Google recommends that you focus on people first helpful content to be successful in search and who better to write such content than a human!
Before deciding on a topic to write about ask yourself the following questions:
- Are you adding value with what you have to say?
- Is the content written of interest to your audience?
- Is the content unique?
- Am I offering something different to what is already out there?
- What tone and voice should I use?
- Am I writing people first content?
- Is there a hook or theme that can make the message more compelling?
- Who is my target audience and what content would they like to see?
- What is the primary goal of this copy?
At Havealook we offer copy writing services for your website, if you would like to discuss this further, please contact us.