McMahons specialises in golf course, sports field, and racecourse construction. The company is based in Melton, Victoria and has operated in the sports turf industry since the 1980s.
about the client
McMahons builds and renovates golf courses, sports fields, racecourses, and drainage systems across Australia. The company uses 3D construction technology to deliver technically precise surfaces for venues ranging from community ovals to championship golf facilities. Independent analysis has described McMahons as a specialist in its field with a proven track record and strong project delivery standards.
The challenge
McMahons had a strong industry reputation but limited visibility in organic search. Buyers in the sports turf sector, typically clubs, councils, and facility managers, search for construction companies online before reaching out. Without page 1 rankings, McMahons was not appearing at the point where purchasing decisions begin.
Campaign timeline
November 2024
Campaign commenced, technical audit, keyword research and on-page optimisation across core service pages.
Early 2025
Content development across service categories. Authority building and local SEO improvements rolled out.
Mid 2025
Page 1 rankings achieved across golf couse, sports fields, and racecourse service categories and targeted keyword phrases.
Current
8 of 11 target keywords ranked on page 1. Monthly search appearances have tripled compared to 12 months prior.
results
Search visability growth (year on year) = 220%
Target keywords ranked on page 1 = 73%
Months to measurable results = approx 6 months
McMahons now appears in Google Search results more than 9980 times per month. That is triple the volume from 12 months ago, a 200% increase in how often potential clients see the business before they visit the website.
